Health & Wellness
Design within this market sector has always been part of our core work, and we have completed dozens of projects through the years for a range of health and wellness market-leaders. Designing these spaces requires wide-ranging knowledge of how consumers experience the fitness environment and what they expect from their health club experience. Here is a small selection of the many projects we’ve completed.
Sportcity Waterlooplein, Amsterdam
The health and wellness sector is one area where we have worked successfully and one client with which we have had a long relationship is Sportcity. Sportcity Waterlooplein in Amsterdam was a challenging project on a massive scale as it involved a reuse of a large space that had a complicated structure. The Holland Experience rambled over several levels and involved multiple technical and logistical challenges. We were involved in all aspects of the project and transformed this 500+ m2 space into one of The Netherlands’ premier fitness and wellness facilities. As with many of our projects, we not only developed and designed the entire space and specified all furniture, fixtures and equipment, but we also created complex stairways linking multiple levels, and a visual campaign that encompassed the entire space and showcased Dutch sporting heroes through the ages. We also designed the brand’s logo and its various applications- a logo they still use today in all of their marketing and communications.
Sportcity Wibautstraat, Amsterdam
Sportcity Bowling, Leiden
Sportcity, Almere
My Life, Rotterdam De Maas